Amy Correa Bell, Les Les – Run It (Official Video)

The Run It music video guides us through the ancestral connection from present day to the distant past, using the idea of blood memory – the concept that the experiences of one generation are passed on to the next through DNA. Amy shares a very personal side of her inspirations, while honoring her great grandmother whom she also plays in the video.
In the music video, inspiration is pulled from photos and memories highlighting the actual pictures of Amy’s relatives who have passed on, helping her craft the lyrics and melody of a new song. The Run It story shares the connections Amy has with her great grandmother’s experiences in Guatemala, a tale of inspiration and conception.

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